Travel Technology is regarded as the keystone of travel business growth. Whether it is for increasing efficiency, new resources for creating a professional network or new ways to reach out potential customers; digital marketing is a boon for every business of all kinds. It has proven specifically beneficial for the Travel and Hospitality services industry.
Before the Trend of digital marketing, Travel & Hospitality Industry depended on traditional marketing platforms and sales agents to shove their travel services to the customers. Usually, marketing and sales from b2b , b2c agents and customers , hardly uniting their endeavors for a successful lead management process.
Fundamentally digital marketing works for Travel & Hospitality Industry by using different digital marketing strategies. Each of these strategies serves for a distinct reason, even though they have a common objective.
Digital marketing is especially beneficial For:
1. Travel & Hospitality Agencies
2. Travel Franchisees & Travel agents
3. Travel Operators
4. Tours and Travel holiday Service providers
Well-structured digital marketing campaigns can use an integrated way to achieve the objective.
Digital Marketing Techniques:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing.
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing.
- Email marketing
By using above techniques to find below things easily
Know Your Audience:
Before attracting your targeted audience, you should understand them. You should know about their interests, goals, motivations, and behaviors
After knowing your audience you need to frame your content that satisfies their needs and show your service as the solution.
If your content is relevant and enticing for the target audience, they’ll have the interest and perform an initial action. The action includes registering for your services, visiting your website, calling you to know more, etc.
Select Different Platforms for Digital Marketing:
Promote your service (Offers on Flight, bus, hotel, holiday) through the different online channel. To reach a good number of potential audiences you need to give attention towards search engine optimization, search engine advertising, banner advertising, paid social media advertising, public relations and video marketing.
Create a USP:
You need to create a unique selling proposition that will make your travel services prices differential from your competitors’. What does your business offer that others don’t?
Make Travel Bookings Easy:
Make buying your services (Flight, bus, hotel and holiday) easy for prospects by explaining you’re pricing with transparency. It will help to increase your revenue.
Retain Your Customers:
Be sure that most of your travel business will be generated by the existing customers. So retain the customers by providing them loyalty services, added value and deliver what you promise. This can be done by email marketing, remarketing tactics and social media updates.
Make your Customers Your Advocate:
Offer convenient ways to your customers to become an advocate. Like, let your customers give a review on your service booking flexibility and quality and delivery.
You can offer some discounts as a way to incentivise them. It helps to get more business from new customers.
As per recent Adobe survey, average calculations in different categories. Travel and hospitality industry in the top place in digital marketing tactics usage to get best revenue.
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